Why You Can’t Make the Thing: A Field Guide to Getting Unstuck in Your Business

Every strategy in the world can't help you when you're blocked — and most advice never bothers to ask why you're stuck in the first place.

If you run a business, you already know this feeling. There's a thing you mean to make — a newsletter, a launch, an offer, a video you keep not recording — and you just… can't get to it. The cursor blinks. The tea goes cold. And some voice starts up with the familiar what is wrong with me.

Nothing is wrong with you. But something specific is going on — and here's what almost no one tells you: being blocked isn't a single problem. After thirty years of coaching people through creative work, I've only ever found it to be one of three things — and the fix for one will often make another worse. That's why generic advice ("just push through," "wait for the muse") works sometimes and backfires other times. It was never aimed.

This guide helps you aim it. In a short, honest read — more like sitting across a table with a warm drink than working through a manual — you'll learn to tell the three kinds of stuck apart, and get one small, real move to start loosening whichever one has you right now.

Inside:

• Why "I'm blocked" is actually three different problems, each needing its own response
• How to recognize which one has you — often it's not the one you'd guess
• A first move for each, that you can use the moment you close the guide
• The one hidden block that stops more business owners than any of the others (and it's not what you think)

This is the diagnosis — the missing ingredient underneath every strategy you already own. It comes from my book, Unblockable: The Last Book on Writer's Block You'll Ever Need, and it works on every kind of creative block, not just writing.

$13. Because clarity about what's actually stopping you is worth more than one more tactic you'll never use.